Imagine you’re on an early morning, cross-country run. As your feet pound
the dirt, you reflect on the shifts you’re seeing all around you.
Your firm, like this running path, has been a reliable source of energy for decades. Then came new energy sources — clean energy that hopes to combat climate change — just like that new running track that cropped up near your well- beaten trail. Every day you see a group of runners racing each other, and they’ve encouraged you to come along, but your trail, like your business strategy, has never failed you. Then one day the rains flood your path, and when the water subsides, it is full of divots and holes.
The runners ask if you’re ready to enter their race. You pause to assess the risks of changing your routine, the ground you’ve trusted for so long, and getting involved with other people during your run. The question forms in your mind: if not now, when the path forward is unsure, will you ever enter the race at all?
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